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Video tutorials for library research strategies and resources.

Gale Business: Insights Video Tutorial

Gale Business: Insights from Lawrence W. Tyree Library on Vimeo.

Hello! This video tutorial will demonstrate how to find and access business information through the library database Gale Business: Insights.

To access the library databases, click the gray Databases button on the library website.

Gale Business: Insights is a great resource to locate information about companies and industries and is listed alphabetically on the A-Z Databases page, or under the Business subject category. To access this database, click its title.

If prompted to log in, your username is your SF ID number On the next screen, enter your college password.

To find in-depth information on larger companies, enter the name of the company or a stock ticker symbol in the search box.

As you type, you will see auto-complete suggestions, which includes Company Profiles and Industry Profiles.

From the search results, choose the correct company. You may also wish to choose other types of results, including academic journal articles, market research reports, trade journal articles, market share and ranking, and case studies, among others.

If you choose a company name, you will see an overview of the company, including sales, competitors, industries, and more. Scroll down to see a company overview, historical revenue, financial performance, competitors and more information about the industry it is part of.

The numbers in the Industry area are the NAICS codes, a classification code that can be used to find other companies in the same industry.

The last section is the Company Articles section. This includes articles and other information written about the company. Choose the content type, such as Academic Journal Articles, Market Research Reports, or News to read these articles.

Company histories can be found in the Reference section, usually as part of the International Directory of Company Histories.

You may use the Search within results search bar to type in a topic of interest and limit your results to those that mention that topic.

Some companies will include a SWOT Analysis, which is a detailed analysis of the strengths, weaknesses, opportunities, and threats relevant to the company.

In all articles and reports, you will see several icons in the upper right corner. You may use these icons to cite, email, download, or print this information.

On the main search page, you can scroll down to see the option to Browse All Industries. You may also use the search bar to search for a specific industry by name or NAICS code.

Industry pages include a profile, industry reports, top companies by revenue, related industries, and industry articles.

Another option on the main page is to Understand Major Markets. This area allows you to choose a country or territory and see an overview of companies, market reports, and related articles.

Click the Compare option to compare companies, industries, or territories by key metrics.

Add the company, industry, or territory in the left and then select the metrics to view.

This concludes the video tutorial on using Gale Business: Insights. If you have any questions, please contact a librarian:

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