|
Popular Magazines |
Scholarly Journals |
Audience |
General readers |
Scholars, researchers, professors, students |
Purpose |
To inform, entertain, and update reader |
To broaden existing knowledge of a subject and report on original research |
Advertisements |
Many ads of a wide variety |
Few ads, usually specific to the field |
Authors |
Staff writers or free lance. Articles may be unsigned |
Scholars/experts, credentials are usually given |
Publisher |
Commercial publishers |
University presses, professional associations, some commercial publishers |
Publication Schedule |
Usually weekly or monthly |
Publishes less often, commonly monthly or quarterly |
Language |
Easy to read |
Technical jargon, often difficult to read |
Focus |
Broad subjects. Gives introductory information, general, opinions |
Narrow treatment. Articles are research based and specialized |
Appearance |
More appealing, often glossy and containing many pictures |
Less appealing. Contents are mostly text |
Article Length |
Usually short to medium |
Usually lengthy, with small print size |
Documentation |
Very little |
Extensive bibliographies and footnotes |
Timeliness |
Up-to-date |
Timeliness not as important as thoroughness, originality, and in-depth coverage |
Words in the Titles |
No specific words in title. Titles may be cutesy or contain slang |
Often contain the words Journal, Bulletin, Review, Research |
Examples |
Time, Newsweek, Psychology Today, Popular Science, New Yorker, Ebony, Forbes, Gourmet, Rolling Stone |
American Journal of Nursing, Journal of Applied Psychology, Science, Journal of Popular Culture, Journal of Black Studies, Harvard Business Review |