When using library resources, it's usually best to pick out the main concepts of your topic and search by using these (referred to as keywords), instead of a sentence or question. Consider which parts of your topic are essential, and use those.
When looking for keywords, focus on nouns and noun phrases; these are more effective search terms. Ignore verbs and words like influenced, affected, etc.
Here are some example search terms:
- guerrilla marketing
- business plans
- brand loyalty
You can combine your essential keywords with the word AND. AND means that all these words must be present in your search results.
- psychology AND advertising
- social media AND product branding
- Generation Z AND spending habits
To keep phrases (two or more words) together, place them in quotation marks: "social media".