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Books
Books provide an in-depth look at a topic, but on a broad scale. Due to publishing schedules, they may not have the latest information. You will use the library catalog to look up books about specific topics, or you may browse certain areas to find relevant titles.
Browsing Guide
Browse for books about marketing by going to the following call number areas in the Reference Collection (second floor) or Circulating Collection (third floor). Reference books are for in-library-use only (do not check out); books on the third floor may be checked out.
Subject Headings
To search for more resources about marketing, you can use subject headings. Subject headings allow you to find books specifically about a topic. Go to the library catalog, type in the subject, and select Subject.
Recommended Subject Headings
- Advertising
- Brand loyalty
- Branding (Marketing)
- Business planning
- Communication in marketing
- Corporate image
- Consumer behavior
- Entrepreneurship
- Internet marketing
- Market segmentation
- Market surveys
- Marketing
- Marketing -- Statistics
- Marketing research
- New business enterprises
- Product life cycle
- Small business
- Small business marketing
- Social media -- Marketing
Recommended Titles
Circulating books on the third floor of the Library and may be checked out for four weeks with your SF ID card. You may also request any circulating book be sent to a Center.
Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal by Call Number: HF5415.1255 .C65 2016
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals by Call Number: HF5415.13 .W48 2019
eBooks may be read completely online. Click the title and log in with your Office 365 account if prompted.
Get Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business by Call Number: eBook (click title)
The One-Hour Business Plan: The Simple and Practical Way to Start Anything New by Call Number: eBook (click title)
One Hour Marketing: The Entrepreneur's Guide to Simple, Effective Marketing by Call Number: eBook (click title)
